Privacy Policy

Last Updated: February 24, 2025

This Privacy Policy (the “Privacy Policy“) applies to information FourLeaf LLC (“FourLeaf“, “we” or “us“) may collect from you and through services we provide for various clients, as described below (the “Services“). This Privacy Policy describes the types of information we collect and store and how we use and share that information, and the choices you have regarding such use and sharing.

This Privacy Policy does not apply to the collection, storage, destruction, disclosure, and/or use of any data or information by third parties.  In such case, that data or information is subject to the privacy notice of that particular third party.

We may make changes or update this Privacy Policy at any time and without notice to you. Any changes or updates will be reflected at www.fourleafdata.com (our “Site“), and you should check back from time to time to be aware of any changes or updates. The date of the latest revision will appear at the top of the first page.

By accessing and using our channels and other services, you explicitly accept, without limitation or qualification, the collection, use, and transfer of the personal information provided by you or your device in the manner described in this Privacy Policy. Please read this Privacy Policy carefully, as it affects your rights and our liabilities under the law. If you disagree with the way we collect and/or process personal information, please do not use our Services.

We commit to:

  • Communicate our privacy practices in a manner that is easily accessible and clearly describes your choices;
  • Offer you choices about how we may use your information for marketing purposes;
  • Secure your information through the use of reasonable security measures; and
  • Give you advance notice of any changes to our privacy commitments by always posting our most current version of the Privacy Policy at our Site.

THE ENTITY MAINTAINING THIS WEBSITE IS A DATA BROKER UNDER TEXAS LAW. TO CONDUCT BUSINESS IN TEXAS, A DATA BROKER MUST REGISTER WITH THE TEXAS SECRETARY OF STATE (TEXAS SOS). INFORMATION ABOUT DATA BROKER REGISTRANTS IS AVAILABLE ON THE TEXAS SOS WEBSITE.

WHEN THIS PRIVACY POLICY APPLIES

FourLeaf provides marketing and data services designed to enable our clients and their customers to communicate and market to consumers with more relevant and applicable messages across various digital channels. This Privacy Policy applies to the information we collect or obtain through providing the Services.

COLLECTION OF PERSONAL INFORMATION

Sources of Personal Information

We collect data that you provide and your device provides automatically when you access the Site. We also collect data that you and your device provide when you access or interact with sites owned by third-parties (“Partners“) and about your interactions with their advertised products and services (e.g. whether you purchase their products or services, sign up for one of their promotions, or interact with their websites, emails, or other digital properties). We and our Partners may use cookies, tracking pixels and other technologies to recognize you or your device. These technologies act as unique identifiers and allow us to tailor the Services to your specified interests and track your activity across devices that you use. We may use this information to better understand, customize and improve the user experience and to help our Partners do the same, and to deliver offers and advertisements that we believe are relevant to your interests.

Advertising agencies, advertising networks, and other companies who place ads on our Services and on third party services, may use their own cookies, web beacons, and other technology, to collect information about you. We do not control the use of such technology and have no responsibility for the use of such technology to gather information about you.

Categories of Personal Information Collected and Processed

Examples of the categories of information that may be collected and processed, and that we have collected in the past twelve months, include the categories described below. Sometimes we collect combinations of these types of information:

  1. Individual Identifiers. Information that can be used to identify you or any other individual to whom the information may relate. Examples of Individual Identifiers are name, address, phone number(s), email address, IP address, device ID, or other online identifiers (such as hashed email or advertising identifiers that we or our partners associate with a person or device).
  2. Demographic Information. Information that may or may not be unique to you in the sense that it refers to selected population characteristics. Examples of demographic information are your zip code, mobile phone carrier, age, gender, marital status, military status.
  3. Professional Information. Information relating to your professions, such as salary range, occupation, or industry of employment.
  4. Education Information. Information about your education, such as the level of schooling or degree you have earned.
  5. Commercial Information. Information about your purchasing and consuming histories or tendencies or personal and online interests.
  6. Internet or Network Activity Information. Information which is automatically collected when you use the Services. Examples of behavior information are the areas of the Services that you visit, what services you access, information about your computer hardware and software, including your IP address, geographic location, browser preference, operating system type, domain names, times that you access the internet, and other websites you have visited.
  7. Inferences. Inferred information reflecting preferences and other attributes, such as inferences about products or services you may prefer or be interested in.
  8. Third-Party or Partner Information. Information we acquire from a third-party which may include each of the categories above, such as first party cookies, third-party cookies, anonymous cookies, persistent identifiers, email opt-in records and search engine keywords. We may also receive information third parties derive from social media platforms or government entities which publicly post your information. We have no access or control over cookies and other tracking devices used by third parties including advertisers and networks, internet service providers, data analytics providers or social networks and platforms and we have no responsibility or liability for the policies and practices of these parties.

We may combine all of the categories of personal information listed above from various sources, including the data we receive from Partners and other third parties. 

HOW WE USE PERSONAL INFORMATION AND OUR PURPOSES FOR PROCESSING

We will use and process the personal information collected for the purposes described below and elsewhere in this Privacy Policy or at the time of collection.

  • To provide, maintain and improve the Services and to deliver the services you or our clients may request, process transactions and send related information, including confirmations, notifications, and invoices;
  • To respond to your comments, questions and requests and provide customer service;
  • To monitor and analyze trends, usage and activities in connection with the Services;
  • To help our clients and their customers better understand their consumers and potential consumers in order to target and customize marketing, websites and content, and to optimize and measure how their marketing is performing;
  • To perform statistical, demographic, and marketing analyses of consumers and their purchasing patterns;
  • To link or combine with information we get from others to help understand your interests and provide you with (or help our clients to provide you with) better service and/or more targeted advertisements;
  • To try to locate the same unique users across multiple browsers or devices in order to enable our clients and their customers to better target advertisements to a common group of users;
  • To build various inferenced data segments related to you or the type of content in which you appear to be interested in and we use these Data Segments to help our clients or their customers;
  • To create business and marketing reports, and to show you more relevant advertising, whether through our own services and Services, or on third-party services and websites;
  • For research and development purposes, including to study and improve the Services and our business, and to develop new features, functionality, products, and services;
  • For the compliance, fraud prevention, and safety purposes described in the section below titled “Sharing of Personal Information”; and
  • To advertise to you directly and indirectly through partner networks, including appending and/or merging information for the purpose of advertising to you on our service as well as other services.

We may also combine, de-identify, or aggregate any of the information we collect for any of these purposes. When we create anonymous or de-identified data, we do so by removing information that makes the data personally identifiable to you. We may use this anonymous or de-identified data and share it with third parties for our lawful business purposes, including for any of the purposes described above. To the extent that we classify such information as “de-identified,” we commit to maintaining and using such information in a de-identified form and to not attempting to re-identify such information (except for purposes permitted by law).

We do not use personal information for profiling consumers in order to make decisions that produce legal or similarly significant effects.

DISCLOSURE OF PERSONAL INFORMATION

Disclosures for Advertising and Other Commercial Purposes

We may disclose (and in the past 12 months may have disclosed) all of the categories of personal information described above for advertising and other commercial purposes with: (i) other businesses owned by, under common ownership with, or otherwise affiliated with us; and (ii) third parties that are not owned or affiliated with us that are involved in the advertising ecosystem, including advertisers, publishers, data aggregators, ad networks, measurement and attribution partners, advertising technology partners and enrichment providers whom we cannot directly control.

These disclosures may be considered a “sale” or “share” of personal information under US privacy laws, meaning that we ether receive monetary or other form of valuable consideration in return for the personal information, or the purpose of the disclosure is for targeted or cross-context behavioral advertising. You can opt-out of these disclosures, as further described below in the section called “Your Privacy Rights.”

To the extent we collect sensitive personal information (as defined under applicable state privacy laws), we only use or disclose it for purposes permitted by those laws. We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.

Disclosures for Business Purposes

We may also disclose (and in the past 12 months may have disclosed) all of the categories of personal information described above for the business purposes described in this Privacy Policy with: (i) other businesses owned by, under common ownership with, or otherwise affiliated with us; (ii) third parties that are not owned or affiliated with us that are involved in the advertising ecosystem, including advertisers, measurement and attribution partners, and advertising technology partners; (iii) service providers who assist us in compliance and verification activities, or provide services such as IT, database and cloud hosting, email and communication services, and data analysis; and (iv) professional advisors, such as individuals or companies that provide legal, tax, financial, insurance, and other professional services.

We may also use and disclose all of the personal information we collect if we believe it is necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including those outside your country of residence; (d) to enforce our terms and conditions and this Privacy Policy; (e) to protect our rights, privacy, safety or property, and/or that of our employees, customers, affiliates, you or others; (f) to protect our operations or those of any of our affiliates; (g) to allow us and/or our affiliates to pursue available remedies or limit the damages that we may sustain; and/or (h) in connection with, or during negotiations of, any corporate transaction, for example in the event of a merger, sale or transfer of company assets, financing or acquisition of all or a portion of our business to another company.

OTHER SITES AND SERVICES

Our Services and email messages sometimes contain hypertext links to websites owned by third parties. We have no control over and are not responsible for the privacy practices or the content of such other websites. Whenever you link to another web site, you may be asked to provide registration or other information. Any information you provide is going to a third party and you should familiarize yourself with that third party’s privacy policy. We do not operate or control any information, software, products or services available on these third-party websites. The inclusion of a link on our Services does not imply any endorsement of the services, products or website, or its sponsoring organization.

YOUR RIGHTS AND CHOICES

Your Privacy Rights

This section describes the rights you may have under US privacy laws depending on the state where you live, and how to exercise them. As of the “Last Updated” date above, for example, these rights apply to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. Please note, these rights are not absolute, and, in some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity. 

  1. Right to Know:  You have the right to request that we confirm whether we process your personal information or, in some cases, to disclose to you what categories of personal information we have collected about you, the categories of sources from which we collected your personal information, the business or commercial purpose for which your personal information was collected, sold, shared, or disclosed, and whether and how we share, disclose and/or sell your personal information to third parties.
  2. Right to Access/Data Portability: You have the right to request a copy of the personal information we have collected about you.
  3. Right to Delete: You have the right to request that we delete the personal information we have about you.
  4. Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
  5. Right to Opt-Out of Sales: You have the right to request to opt-out of the sale of your personal information to third parties.
  6. Right to Opt-Out of Targeted Advertising or Sharing for Cross-Context Behavioral Advertising: You have the right to request to opt-out of the sharing or use of your personal information for targeted/cross-context behavioral advertising purposes.
  7. Right to Non-Discrimination:  We will not discriminate against you for exercising any of these rights, for example, by charging a different price or denying goods or services.

Process For Submitting Requests

If you wish to request to exercise any of these rights you may submit a request by emailing us at privacy@fourleafdata.com or calling us at (800) 360-6213.

At this time, we do not use any cookies or similar technologies on our Site for sales or targeted or cross-context behavioral purposes. Thus, if you broadcast the Global Privacy Control signal when visiting our Site, it will have no effect because the data collected from these technologies is already opted-out by default. Due to technological limitations and the nature of the personal information that we process for the Services, at this time all opt-out requests must be submitted using the email address or phone number listed above. 

Upon receiving a request to know/access, delete, or correct, we are required to verify that you are the same consumer with whom we have the information in our systems. To verify your identity, we may require, for example, that you provide us with personal information that we can match to the personal information we maintain in our systems, or verify your identity by clicking on a link we send to the email address we have for you in our system.

You may also designate an authorized agent to submit a request on your behalf. If you choose to do so, we may require written proof that the agent is authorized to act on your behalf and other information permitted by law.

The rights described herein are not absolute and we reserve all of our rights available to us at law in this regard. Additionally, if we retain your personal information only in de-identified form, we will not attempt to re-identify your data in response to a privacy request.

We make every effort to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing by email. We will deliver our written response by email.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

If you wish to appeal our denial of your request, you may email us at privacy@fourleafdata.com or call us at (800) 360-6213. We will process your appeal in accordance with applicable state privacy law.

California’s “Shine the Light” Law

When you submit a request to opt-out of sales or sharing, as described above, we will also treat your request as a request to opt-out of disclosures of your personal information to third parties for those third parties’ own direct marketing purposes under California’s “Shine the Light” law.

Nevada Opt-Out

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the sale of certain types of personal information. Subject to certain exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request as outlined above.

Your Choices

In addition to the rights described above, you also have the following choices with respect to your personal information.

  • Opt-Out of Marketing Emails. You may opt-out of marketing-related emails that you receive from us by clicking the “unsubscribe” link at the bottom of the email or by contacting us as provided at the end of this Privacy Policy. You may still receive service-related and other non-marketing communications.
  • Control Cookies & Browser Web Storage. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Site and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit https://www.allaboutcookies.org. Similarly, your browser settings may allow you to clear your browser web storage.
  • Advertising Choices. You may be able to limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from our advertising partners who participate in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). In addition, some of the companies we work with may offer their own opt-out mechanisms.

Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track

Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as is necessary for the purposes described in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as otherwise permitted by law. 

To determine the appropriate retention periods for personal information, we may consider the amount, nature, and sensitivity of the personal information, potential risks from unauthorized use or disclosure of personal information, the expectations of reasonable the purposes for which personal information is processed (and whether they can be achieved through other means), and applicable legal requirements.

NOTICE TO NON-US USERS

The Services are published in the United States and intended only for US users. We attempt to protect the personally identifiable information of all users of our Services and we attempt to comply with local data protection and consumer rights laws to the extent they may apply to the Services, but our Services are targeted to United States citizens and our policies are directed at compliance with those laws. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not utilize the Services or provide any personal information.

If you are located outside the United States of America and access the Site, you should be aware that your personally identifiable information will be transferred to the United States of America, the laws of which may be deemed by your country to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit personally identifiable information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the United States of America.

CHILDREN’S INFORMATION

We are committed to protecting the online privacy of children and we will not knowingly collect information from or about anyone under the age of 18. If we become aware that we have collected personal information about a person under the age of 18, we will take steps to delete that information from our database.

HOW WE PROTECT YOUR INFORMATION

We take our responsibility to secure the information we collect and maintain seriously. We use reasonable security, including technical, physical and administrative controls, to secure the information we collect and maintain. However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or disclose information. You can help protect the privacy of your own information by using encryption and other techniques to prevent unauthorized interception of your personal information. You are responsible for the security of your information that you transmit to us or view, download, or otherwise access when using unencrypted, public or otherwise unsecured networks. For more information on things you can do to help protect the privacy of your own information, visit www.OnGuardOnline.gov.

CONTACT INFORMATION

If you have any questions or comments about this Privacy Policy, please do not hesitate to contact us at:

FourLeaf LLC
30 N. Gould Street, Ste. 5479
Sheridan, WY 82801

By Email: privacy@fourleafdata.com

By Phone: (800) 360-6213